Facebook Marketing

Average costs in India: CPM (awareness) ₹20–₹100, CPC (traffic) ₹5–₹50, CPL (lead gen) ₹50–₹500 depending on industry. Minimum effective spend: ₹5,000–₹10,000/month for local businesses, ₹25,000–₹50,000/month for competitive sectors. Our management fee is separate — ad spend goes directly to your Meta account. We help you choose the right budget for your goals.

Yes. Facebook has 400+ million active users in India and remains the strongest platform for local businesses, Tier 2 and Tier 3 cities, the 35–55 age group, and B2B lead generation. While younger audiences prefer Instagram and YouTube, Facebook delivers excellent ROI for real estate, education, healthcare, and local services. Combined with Instagram (both under Meta), it is the most powerful social advertising ecosystem in India.

Page management = organic content posting, community engagement, and growing followers naturally. Facebook Ads = paid campaigns targeting a specific audience beyond your current followers. Both work best together — organic for brand trust, paid ads for immediate lead generation. Our Growth and Pro plans combine both.

Facebook Lead Ads are a special ad format with a built-in instant form — when someone clicks your ad, a form opens within Facebook (pre-filled with their name, phone, and email). They never have to leave Facebook to fill it. This dramatically reduces friction and increases lead volume. In India, Lead Ads typically generate leads at ₹50–₹300 each for local services. We set these up, connect them to your CRM or WhatsApp, and ensure you receive every lead immediately.

Retargeting works by placing the Facebook Pixel (a small tracking code) on your website. When someone visits your website or views a product page, Facebook tracks that visit. You can then show targeted ads specifically to those people — who already showed interest. Retargeting typically has 3–5x better conversion rates than cold audience ads because you are reaching warm, interested prospects. It requires minimum 1,000 monthly website visitors to be effective.

Yes — Meta Ads Manager manages both Facebook and Instagram ads from a single platform. In fact, when you run a Facebook ad campaign, it can automatically show on Instagram too, and vice versa. Running Meta campaigns across both platforms typically improves results because you reach your audience wherever they are. Our Growth and Pro plans cover Meta Ads for both platforms.

Facebook ad campaigns can be approved and generating leads within 24–48 hours of launch. However, peak performance takes 7–14 days as the Meta algorithm optimizes your campaign based on early data. A new campaign typically goes through a 'learning phase' (requires ~50 conversions) before stabilizing. Month 2 onwards, performance significantly improves as we gather data, A/B test creatives, and refine audiences.

Yes, you need a Facebook Business Page to run most Facebook ad types (exceptions: some awareness formats). If you don't have one, we create and optimize your page as part of the onboarding. We also set up Meta Business Suite and Meta Ads Manager accounts — all linked to your personal Facebook account so you retain full ownership and control.

Yes. Meta's location targeting is extremely precise in India — you can target by state, city, pin code, or radius (down to 1 km) around a specific address. This is especially powerful for local businesses. For example, a clinic in Rewa can target users within 20 km, or a builder in Bhopal can target people searching for properties in specific neighborhoods. We configure location targeting precisely based on your service area.

Monthly reports include: page follower growth, post reach and engagement, total ad spend, impressions, clicks, leads generated, cost per lead, best-performing ad creatives, audience performance breakdown, and next month's optimization plan. Growth and Pro clients also receive a brief weekly WhatsApp update on campaign performance and any urgent optimizations made.